Brand Relevance: Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these compa...
By David A. Aaker
File Size: 1578 KB
Print Length: 401 pages
Publisher: Jossey-Bass; 1 edition (December 15, 2010)
Publication Date: December 15, 2010
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B004H4XLJ2
Text-to-Speech: ::::
X-Ray:
Word Wise: Enabled
Lending: Enabled
Screen Reader: ::::
Format: PDF Text djvu ebook
Reviews:
I don't care about typos, errors, structure or any other technical distractions (actual or imagined). What I care about are distinctive ideas that help me be more successful in what I need to do. Aaker does that here with Brand Relevance....
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