Portfolio Management For New Products: Second Edition
Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portfolios. Learn how to steer your company's R&D investment to achieve a higher return.This ground breaking book...
By Robert G. Cooper
Hardcover: 400 pages
Publisher: Basic Books; 2nd edition (January 4, 2002)
Product Dimensions: 7 x 1.2 x 9.5 inches
Format: PDF ePub TXT book
I was skeptical about Portfolio Management for New Products, as I've not been a big fan of Coopers writing, but this book did surprise me and I have learned from it.I'd say that the book consists of four different parts. The first two chapters are the introduction chapter where the authors go over t...
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