Six Steps to a Winning Website: Make smart decisions and optimize faster with the scientific method

Follow the evidence to a conversion-optimized siteSmart site optimization makes your site better at turning visitors into customers. You run site tests, stick with what wins, and drive more conversions. The idea is simple. The difficult part is knowing what to test. Without a plan, you’ll make bad testing choices that produce poor results.Six Steps to a Winning Website will show you how to find th...
By Tabitha Grayson
Paperback: 162 pages
Publisher: Grayson Consulting LLC (September 24, 2017)
Language: English
ISBN-10: 0985441151
ISBN-13: 978-0985441159
Product Dimensions: 5 x 0.4 x 8 inches
Format: PDF ePub TXT book
Reviews:
Smart read on site optimizationInteresting read on how to turn research into site changes.The sections on moving from research to questions to hypotheses were especially good. The book has solid suggestions for finding the best testing ideas.The author also talks about strengthening site tests pre-l...
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